Our key aspirations

Tūhono operate on the belief that Māori share the aspirations as set out in Te Pae Tawhiti and therefore Tūhono are an advocate for and contribute to a network of Māori individuals, iwi organisations and other entities who engage with each other in fostering:

  1. Identity
  2. Wellbeing
  3. Potential

This strategic vision is to be achieved by a strong desire to provide a valued quality service, continuous innovation and security of information. Our business focus is around data management and strategic networking.


Our branding

Tūhonos branding is made up of several elements (pou, manaia, and ararau), each element representing a building block to achieving a desired future where Māori enjoy a higher quality of life as explained in Te Pae Tawhiti.

The green colour was chosen to represent the natural cycle of life, where we are born, we live and prosper and eventually we die. Whether this be the children of paptuanuku (earth mother) trees and plants, or people from birth to death.

The horizontal lines are reminiscent of te pae tawhiti, and the colours used are yellow, representing tamanui te ra (the sun), and red, the blood of our people. The words identity, wellbeing and potential echo in the background along with pono (trust) and tawharau (security), as these are aspects all engrained in the Tūhono brand.

Tūhono logo

The Tūhono logo represents Te Ao Māori (The Māori world) and is in two parts, the Tūhono icon and the Tūhono name:

The Tūhono icon:
The 3 koru protruding from the design illustrates our commitment to fostering identity, wellbeing and potential, and is also depicted in a lighter green colour, as if a light was shining from the background, hence the light shining into Te Ao Māori. The makeup of a Pounamu (or greenstone) is so that its properties never change over time, so that when a person looked into a pounamu 100 years ago it will be exactly the same today. This steadfast foundation brings stability and consistency to Tūhono as if made up from pounamu.

The Tūhono name:
Tūhono means connect or link and has a deep spiritual meaning within Tikanga. Tūhono can only be used in a positive context and has 2 dimensions:

  1. Spiritual connecting of minds and becoming one people.
  2. Physical physically joining or linking something.

Poutokomanawa ki te pae tawhiti

Poutokomanawa ki te pae tawhiti

A poutokomanawa is a central part of a wharenui (meeting house) and represents the ancestors of that marae, hapu or iwi. The poutokomanawa is the central support/post within the wharenui and also welcomes guests into the house. Poutokomanawa ki te pae tawhiti as illustrated here represents the central post to reach te pae tawhiti or the distant horizon. The four distinct pou (poumua, pouroto, poumuri and pouwaho) illustrate the spiritual, intellectual, emotional and physical power needed to gain social, cultural, economical and political strength.

Ma te manaia ka tu te whakairo

Ma te manaia ka tu te whakairo

The manaia is a spiritual guardian, provider and protector from evil. As a supernatural being, the manaia usually has a head of a bird, body of a man and tail of a fish, but always with fierce facial expressions, and depicted in side profile - part in the spiritual world and part in the physical world. On our journey towards te pae tawhiti, the manaia (as a precious symbol) provides positive and active role models within our whanau, hapu and iwi. Also, Tūhono means to link or connect and has 2 dimensions - a physical and spiritual, similar to the manaia.

Ararau ki te pae tawhiti

Ararau ki te pae tawhiti

Ararau ki te pae tawhiti, or the road to te pae tawhiti, journeys toward a well-educated people and hence the realisation of one's full potential.



truhono logo

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